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Why 2026 is the year every brand wants a rugged watch The rugged category was niche for a decade, and then it wasn’t. Every major brand now treats “rugged” as a default product line, and the shift didn’t happen because watches got tougher. It happened because…
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If you buy something from a link in this article, we may earn a commission. Learn more Why 2026 is the year every brand wants a rugged watch The rugged category was niche for a decade, and then it …