Get a Brand New 77" Samsung 4K OLED Smart TV for Just $1,098 During the Amazon Prime Day Sale - IGN

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One of the best Prime Day OLED TV deals is now live.

Update: This deal is expired for now.

Possibly the best OLED TV deal of Amazon Prime Day has already gone live. Amazon has just dropped the price of Samsung's S85F 4K OLED Smart TV to just $1,097.98 with free shipping. Not only is that the lowest price ever for this specific brand, it's one of the least expensive 77" OLED TVs we've seen, period. The S85F benefits from all of the advantages of OLED technology that make it one of the best TVs for gaming - minus the exorbitant price tag.

77" Samsung S85F 4K OLED Smart TV for $1,098

77" Samsung S85F 4K OLED Smart TV

The Samsung S85F was released in 2025. This TV is equipped with a true W-OLED panel similar to the ones found on the LG B5 and Sony Bravia 8 models. OLED TVs boast superior image quality compared to any non-OLED thanks to their near-infinite contrast ratio, near-instantaneous response time, and ability to produce true blacks. They absolutely excel at handling 4K HDR content, but are also our favorite gaming type of gaming TV.

The Samsung S84F has the features you want in a current-gen gaming TV, like HDMI 2.1 ports and a native 120Hz panel for running 4K at 120fps on a PS5 or Xbox Series, variable refresh rate and auto low latency mode. It's also a good TV for running the Nintendo Switch 2 in docked mode, although the Switch 2 can only run games at up to 60fps in 4K.

This is the lowest price I can find for a brand new and fully warrantied 77" OLED TV, especially if you want to stick with a tried and true brand like Samsung. Amazon is an authorized Samsung reseller so you're getting the full 1 year Samsung warranty.

Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.

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